Privacy Policy

Smiths of Harrogate Limited – Customer Privacy Policy

Last updated: September 2025

Smiths of Harrogate Limited (company number 00565966), trading as Smiths of Harrogate (“we”, “us”, “our”), is committed to protecting your privacy and handling your data fairly, lawfully, and transparently.

This Policy explains:

  • What personal data we collect
  • How and why we use it
  • How we keep it secure
  • Your legal rights

This Policy applies whether you shop in our showroom, use our Website, or interact with us via phone, email, or social media.

1. What Data We Collect

  • Name, title, and gender
  • Contact details (billing/delivery addresses, phone numbers, email)
  • Order and payment details (securely processed – we do not store full card details)
  • Communication and marketing preferences
  • Browsing activity on our Website (via cookies, analytics, and tracking pixels – see Cookie Policy)
  • Feedback, survey responses, and correspondence with us

2. How We Use Your Data

We use your data to:

  • Process and deliver orders (contractual necessity)
  • Provide customer service and aftersales support
  • Manage your account (if applicable)
  • Communicate about your order or related services
  • Prevent fraud and ensure security
  • With consent: send marketing offers and newsletters tailored to your preferences
  • Meet legal and regulatory obligations

3. Marketing

We may contact you about relevant products and services if you have opted in, or if you are an existing customer and we believe our offers are relevant under legitimate interests.

You can opt out at any time by:

  • Clicking “unsubscribe” in our emails
  • Replying STOP to marketing texts
  • Updating your preferences in your account
  • Contacting us (see section 9)

We may analyse order history and browsing activity to ensure marketing is relevant. Automated tools may be used, but decisions are not made solely by automation.

4. Sharing Your Data

We only share data with trusted service providers (e.g. delivery partners, IT providers, marketing platforms) under strict contracts ensuring your data is protected.

We may also share data where required by law (e.g. HMRC, law enforcement, regulators).

We never sell or rent customer data to third parties.

5. International Transfers

If we transfer data outside the UK (for example, to service providers), we will ensure it is protected using lawful safeguards, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to EU Standard Contractual Clauses.

6. Data Retention

We retain personal data only as long as necessary for the purposes set out in this Policy:

  • Orders, finance, and warranty records (including related customer service correspondence) – normally retained for 6 to 10 years, to comply with tax, legal, and warranty obligations.
  • General customer service queries not linked to an order – normally retained for up to 2 years.
  • Marketing data – retained until you unsubscribe or request deletion.

Once data is no longer required, we securely delete or anonymise it.

7. Security

We use technical and organisational measures to protect your data, including:

  • Encryption of personal and payment data
  • Secure servers and firewalls
  • Regular security audits of suppliers
  • Staff training on data protection

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the data we hold about you
  • Correct inaccurate data
  • Request erasure of data (where legally possible)
  • Restrict or object to processing
  • Withdraw consent for marketing at any time
  • Data portability (in certain circumstances)

To exercise your rights, see section 9.

9. Contact Us

For privacy queries or to exercise your rights:

  • Email: please use hello@ our domain for contact or the contact us form.
  • Phone: 01423 567890
  • Write: Smiths of Harrogate Ltd, Dragon Road, Harrogate, HG1 5DR

You also have the right to complain to the Information Commissioner’s Office (ICO).

10. Cookies

We use cookies and tracking technologies to improve Website performance, enable transactions, and deliver relevant marketing. For details, please see our separate Cookie Policy, which explains:

  • Types of cookies used
  • How they are managed
  • How to control or disable them

If you disable cookies, some features (including checkout) may not function properly.

11. Updates

We may update this Policy from time to time to reflect changes in law or how we operate. Any significant changes will be highlighted on our Website.